Kochi, India ought to concentrate on selling weddings and MICE as a distinct segment tourism phase slightly than grouping it underneath basic tourism growth, a senior Union Tourism Ministry official mentioned right here on Friday.
Delivering the keynote deal with at what was claimed to be the nation’s first Wedding ceremony and MICE conclave, Extra Secretary and Director Common of Tourism Suman Billa mentioned Kerala had robust potential to emerge as a number one venue on this class, based on a authorities launch.
He instructed that the marriage and MICE phase ought to ideally have separate microsites on the nation’s main tourism portals to carry its immense scope into sharper focus, the discharge mentioned.
The three-day conclave, which started right here on Thursday night, is being organised by the Kerala Journey Mart Society in affiliation with the state tourism division.
Billa mentioned Kerala stood to learn vastly from the sector’s development resulting from its inherent benefits.
“The state has glorious atmosphere and infrastructure, and the necessity of the hour is convergence by linking the dots to usher in a synergy,” he was quoted as saying.
He claimed Kerala had a possible enterprise alternative value ₹1 lakh crore in marriage ceremony and MICE tourism.
Billa additionally praised the state authorities’s resolution to transcend typical tourism methods and diversify into marriage ceremony and MICE.
Kerala’s green-friendly insurance policies and its broadly acclaimed Accountable Tourism mannequin have helped the state renew its popularity as a worldwide vacation spot, he mentioned.
He additional mentioned the current US imposition of steeper tariffs on India was unlikely to have an effect on its standing because the world’s fastest-growing main economic system.
The summit has attracted over 675 patrons, together with 65 from overseas, representing international locations such because the UAE, UK, USA, Germany, Australia, and Brazil.
Seventy-five exhibition stalls have been arrange for sellers.
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