Bharti Airtel is increasing its digital service choices in India, with stories suggesting that pay as you go clients at the moment are getting free entry to Apple Music. Till now, the partnership with Apple was restricted to postpaid and broadband customers, however the newest transfer seems to increase the profit to Airtel’s large pay as you go base. The event follows Airtel’s latest tie-up with Perplexity AI, the place it started providing complimentary entry to the premium Perplexity Professional plan.
In accordance with a report by Telecom Discuss, some pay as you go clients have noticed the Apple Music profit contained in the Airtel Thanks app. The banner signifies that subscribers can use the service at no additional value for as much as six months, after which the subscription will auto-renew at Rs. 119 per 30 days. Airtel has not issued an official announcement, so the eligibility standards are nonetheless unclear. Nevertheless, the truth that the profit was seen on a non-unlimited 5G plan suggests it is probably not restricted to solely high-value recharges.
This enlargement displays Airtel’s broader bundling technique, which mixes telecom providers with premium content material and digital platforms. In February 2025, Airtel started providing Apple TV+ and Apple Music to broadband and postpaid customers, and the identical perks now appear to be making their method to pay as you go plans. Past Apple, the corporate has additionally launched new recharge packs with subscriptions to greater than 25 OTT platforms, together with Netflix, Disney+ Hotstar, Zee5, SonyLIV, Lionsgate Play, and regional platforms resembling Hoichoi, SunNxt, and Aha.
For instance, Airtel’s Rs. 279 pay as you go plan supplies one-month validity with bundled entry to Netflix Fundamental, Disney+ Hotstar, Zee5, and Airtel Xstream Play Premium. The operator claims that the mixed worth of the subscriptions is price Rs. 750. For heavy information customers, the Rs. 598 plan consists of limitless 5G information, limitless calls, and OTT subscriptions with 28 days validity, whereas the Rs. 1,729 plan provides related advantages with 84 days validity.
Alongside leisure, Airtel can be pushing into productiveness providers. In July 2025, it introduced complimentary entry to Perplexity Professional, a premium AI service price practically Rs. 17,000 per 12 months. This bundle consists of superior AI fashions, file uploads, and picture technology, signalling Airtel’s intention to transcend conventional streaming bundles.
If rolled out extensively, the Apple Music supply might be a powerful incentive for pay as you go clients, particularly those that depend on free or ad-supported music apps. A six-month trial of Apple Music might not solely improve the worth of pay as you go plans but in addition assist Apple develop its paid subscriber base as soon as the trial ends. Prospects can verify the Airtel Thanks app to see if the profit is dwell for his or her quantity.
